YouTube will throw another $200 million at wannabe channel producers

YouTube will throw another $200 million at wannabe channel producers

Google's about to expand its original content experiment by spreading another $ 200 million around the video production community. The original $ 150 million, which created nearly 100 new YouTube channels with notables like Amy Poehler and NBA Star Blake Griffin, apparently caught on with advertisers who were willing to pay a premium to appear alongside branded, non-crummy content. It's also popular with the creative set, who like the instant feedback and flexibility to take a show 180 degrees if needed in order to draw eyeballs. Mountain View could possibly bring the more polished progr ams to French and British viewers by next year, on top of new US channels, according to WSJ sources. So if your talent needs an outlet, but the Sears gift card and allowance from your Mom won't cover the necessary explosions, you may want to get your pitch in order.

Engadget