Microsoft teams up with shopping search engine for HTML5 digital catalogs

Microsoft teams up with shopping search engine for HTML5 digital catalogs

Dead tree product catalogs -- dated. Fortunate, then, at least for Mother Earth, that Microsoft's unveiled the results of its team-up with retail-focused search engine TheFind, several web-based Glimpse catalogs, offering the visual pizazz of a retail magazine without the carbon hangover. Injecting Redmond's HTML5 know-how into the shopping hub's catalog and social apps, it distills those functions into the single site. Stores including Brooks Brothers and Lands' End have already offered up their collections in the web store, but Techcrunch reckons the venture needs a little more work. The images ap pear to be little too compressed and blurred in the new format, while the detail view directs users to social network sharing rather than a product's description. But with Microsoft already offering the HTML5 juice that powers the online app for free, someone else might improve on the company's groundwork.

Engadget